American-made instrument brand, Gibson has been creating, inspiring, and contributing to the ‘share of sound’ for 126 years. After more than a century, Gibsonartists, players and fans continue to experience the #1 guitar brand rejuvenated. Gibson is played by the best and brightest artists, across generations and genres and has emerged as the most relevant, most played, and most loved guitar brand around the world.
Filmed on location in the Fall of 2019, National Geographic will take viewers inside the Gibson USA Factory at the brand’s headquarters in Nashville, TN for Made In A Day. Made In A Day, Episode 2 featuring Gibson guitars will air in the U.S. on Saturday, August 15, 2020, at 9:30 am EDT/CDT. Internationally, Made In A Day will launch in the U.K. on Thursday, August 13 (see list below for worldwide dates and check local listings for air times).
Made In A Day is a 12-part series focusing on the immense ingenuity and scale of America’s manufacturing industry. The series highlights the country’s most iconic products, transport, and technology of established brands throughout the U.S. and globally, (Gibson, Tesla, Jeep Wrangler, ULA Space Rockets, Tabasco, John Deere, Jack Daniels, New Balance) that are pushing the boundaries in terms of innovation, quality of design and touching on sustainability. At the heart of this series is the concept that manufacturing in the 21st century is the ultimate global puzzle and that America is very much at the heart of a hugely interconnected world. Shot on high-caliber cameras in a cinematic style Made In A Day is an exciting series that celebrates where and how these products come together, mapping their creation to their end journey all over the world.
