OK Go has been called “the first post-Internet band, the first band to use the internet as a medium of art, not just commerce” by Apple marketing chief Phil Schiller and the Rolling Stone said “Just when you thought OK Go couldn’t get any flashier, the alt-rock band ascends to new heights of eye-popping complexity with their new video for “I Won’t Let You Down.”
To create the vision that OK Go had for this music video, they approached Honda through creative director Morihiro Harano to produce a shot using a custom “multi-copter camera” developed just for this project and it was all done in a single shot, as is an OK Go signature style. The video was directed by OK Go’s Damian Kulash and Kazuaki Seki, with creative direction by Morihiro Harano (of Mori Inc.). Honda also provided the futuristic UNI-CUBs seen in the video.
On Tour
Details for the band’s 2015 headline theatre tour kicking off on March 21, 2015 at The Warfield in San Francisco, CA will be announced shortly.
You can see OK Go perform on “Late Show with David Letterman” on Tuesday, November 11 and on November 14 at the Fitzgerald Theater in St Paul, MN with comic Hari Kondabolu on NPR’s “Wits,” a live public radio show that mixes improv, sketch comedy, conversation and music.
Behind the Scenes: How’d they do that?
Here’s the interview with OK Go’s “I Won’t Let You Down”
Here’s OK Go’s New Music Video: it’s easy to see why it has over 10 million views on YouTube already!
Want to see the interactive version of this video visit: http://iwontletyoudown.com
Award-winning Artists
OK Go has received a GRAMMY, an MTV Video Music Award, a CLIO, two WEBBY Awards (including one for their collaboration with The Muppets and Sesame Street), a spot in a Guggenheim installation and a total of seven Lions from the 2012 Cannes Lions International Festival of Creativity – the advertising world’s most prestigious competition. WOW!
From the album Hungry Ghosts, out now in North America on iTunes: http://smarturl.it/HungryGhostsiTunes
