SYFY WIRE’s first original documentary TODD MCFARLANE: LIKE HELL I WON’T made its world premiere on Saturday, July 25 following a successful SDCC@Home panel — bringing fans even more behind the scenes of the legendary comic book artist. The documentary itself brought total multiplatform viewers to 400k (L3), and the SDCC@Home panel, SYFY Presents: The Untold Tales of Todd McFarlane, took in 1 million views.
TODD MCFARLANE: LIKE HELL I WON’T spotlights the life and career of industry rebel Todd McFarlane, CEO of McFarlane Toys, President of Image Comics and Legendary Artist (Spawn, Venom). From record-breaking artist to adult collectible entrepreneur, the documentary provides an exclusive in-depth view behind the creative mastermind of Spawn and some of Marvel Comic’s most well-known artwork — and illustrates McFarlane’s struggles to navigate and upend the status quo in the comic and toy industries.
In support of the documentary, SYFY partnered with GoFundMe for a charitable sweepstakes where fans can win limited edition merchandise exclusively autographed by McFarlane. Fans are still eligible to enter until August 17 by visiting https://charity.gofundme.com/syfytoddmcfarlane and either making a charitable donation, or submitting a sweepstakes entry form. Donation proceeds will benefit the Book Industry Charitable Foundation (Binc) — an organization that aids bookstores, comic bookstores and their employees who have a demonstrated financial need arising from severe hardship and/or emergency circumstances. For Official Rules and more details, visit here.*
TODD MCFARLANE: LIKE HELL I WON’T is still available to view on SYFY WIRE’s YouTube page, SYFY.com, set-top-box on demand, the SYFY app and NBCU’s OneApp. The documentary is produced by SYFY WIRE through the network’s partnership with online content creation studio Tongal.
