FLAMIN' HOT

Streaming on Hulu and Disney+ June 9

FLAMIN’ HOT is the inspiring true story of Richard Montañez (Jesse Garcia), the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

The new film Flamin’ Hot tells the story of Richard Montañez, the janitor who pitched the idea for the snack to Frito-Lay executives and eventually became a successful businessman.

Montañez was born in Mexico and immigrated to the United States with his family when he was a child. He worked as a janitor at a Frito-Lay factory in California while he was in college. One day, he had the idea to add chili powder to Cheetos, and he brought his idea to his boss. The boss was skeptical at first, but Montañez was persistent. He eventually convinced the executives to give his product a try, and Flamin’ Hot Cheetos were born.

Flamin’ Hot Cheetos quickly became a hit, and Montañez was promoted to a sales position. He eventually became a vice president at Frito-Lay, and he is now a successful motivational speaker. His story is an inspiration to anyone who has ever dreamed of achieving their goals.

The film Flamin’ Hot is directed by Eva Longoria and stars Jesse Garcia as Montañez. It is scheduled to be released in theaters on June 9, 2023.

Cast: Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shalhoub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzales, Brice Gonzalez, Vanessa Martinez, Fabian Alomar, Mario Ponce, Hunter Jones

This film was shot in and around Albuquerque, NM with the production employing approximately 204 New Mexico crew members, 44 New Mexico principal cast members, and 875 New Mexico background and extras.

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