During NBC’s Press Tour, the network announced USA Network’s new landmark show America’s Big Deal will debut in October.

See the American dream in action on USA Network’s new LIVE competition series “America’s Big Deal” from world-renowned inventor and entrepreneur Joy Mangano. With a mission to lift up America’s greatest small businesses and inventors, this groundbreaking first-of-its-kind series invites entrepreneurs from across the country to sell their products live on-air to home viewers through One Platform Commerce @ NBCU. Each week entrepreneurs will take the stage for a three-minute product pitch and the person with the most live sales throughout the episode will win the chance to strike a life-changing deal with one of the show’s retail giants.

Premiering Thursday, Oct. 14 at 9 p.m. ET/PT on USA Network, “America’s Big Deal” will be hosted by Emmy Award-nominated “Access Hollywood” journalist Scott Evans and will empower audiences to shop live using ShoppableTV and NBCUniversal Checkout to turn entrepreneurs’ dreams into reality.

In each episode of “America’s Big Deal,” the at-home audience will meet four budding entrepreneurs who, after facing a challenging year for small businesses, are eager to sell their ingenious, ready-made products live in primetime via One Platform Commerce @ NBCU. Knowing a big purchase order is on the line for the entrepreneur who makes the most live sales, these inventors will prepare bold and innovative product pitches unlike anything seen before in the traditional television shopping landscape. By purchasing their favorite products each week, viewers will take an active role in deciding which entrepreneur will win the night and stand before the panel of retail titans to field what will be life changing deals. At the top of each episode, viewers will be prompted to participate in the upcoming shoppable competition experience in three easy steps: first, scan the ShoppableTV code that appears on-screen, shop your favorite products, and then complete your purchase seamlessly with NBCUniversal Checkout.